That One Time I Didn’t Go Viral…
Let’s just say the past 48 hours have been a whirlwind of emotions.
Aside from my daily grind as a digital marketer, one of my business partners and I manage a makeup company as a side business /hobby.
Together, we showcase our work, demonstrate new cosmetic products and share our makeup journey with our followers. About a week ago, I turned to Twitter & tweeted a makeup humour meme which I thought was absolutely hilarious in my mind (I find one of the best parts of life is laughing at your own jokes).
I decided to post it on Instagram as well and share the humour with our followers there. As the week progressed, we continued to post content as normal and went about life as per usual.
Fast-forward to Monday evening where I was of course procrastinating on the work I had set out to complete and instead decided to create more makeup humour jokes. As I was browsing through Instagram, I discovered someone had posted my joke as their own. Then it hit me – no one knows I made this. As someone who’s daily life is centered around branding and marketing, I was kicking myself for not prominently displaying our name and watermarking the meme accordingly.
Decided to visit the makeup company’s Instagram page that I featured in my post, NYX Cosmetics. I was, for lack of a better term, flabbergasted when I saw they had posted my meme with the caption “who did this? Major props to this meme genius!”, which at that point had gained a traction of over 94,000 likes.
Now I was kicking myself even MORE. The only thing I was thinking about at that point was “Wow, this is a lesson learned and this is going to be a great blog post about the importance of branding your original creations.” I turned to Twitter, Instagram and Snapchat to ask my followers to help me in my quest to contact NYX Cosmetics and tell them who the creator of this meme was.
Then the story started to unfold.
With followers from all three of our mediums (and myself) contacting NYX Cosmetics, the company eventually Tweeted us recognizing we had made the meme, and changed the original Instagram caption at almost 120,000 likes. Both accounts received an influx of traffic immediately and our notifications were going off the hook. Keep in mind, this is the first time any content has gone viral all at once and to this extent, so it was wildly entertaining.
The company eventually reached out to us and is graciously sending us some of their products for creating this meme (I don’t think there will ever be a situation where I turn down free makeup.)
Moral of the Story
Anything you create that is original and unique to your brand, take credit for it. Watermark it.
Put your logo somewhere. Put your logo everywhere. Let people know who the original creator is.
Did I break the Internet like Kim Kardashian? Absolutely not.
Did I break open a barrier for new possibilities on my social media channels? You bet.
If you’re looking for the answer on how to go viral, truth is it’s all up to your audience. It’s essentially up to users of the Internet to decide if a meme, photo, video, article, tweet, post, etc. is viral-worthy. Keep creating quality content and continue to encourage others to do the same. By building a vast social network, the possibilities are endless.